Martech

Project overview

Client Brand Ed
Industry Education
Duration 2 months

Challenge

Brand Ed, a leading educational software company, was facing a double-edged sword. They struggled with high customer acquisition costs (CAC) and customer churn. Acquiring new users was expensive, and they were losing existing customers at an alarming rate. This combination significantly impacted their growth and profitability.

Solution

Brand Ed partnered with us to implement a comprehensive customer acquisition and retention strategy. We focused on:

Optimizing marketing campaigns: We identified and targeted the ideal customer profile, refined messaging, and explored new marketing channels to reach high-value audiences more effectively.
Streamlining the user onboarding experience: We simplified the onboarding process, making it easier for new users to get started and experience the value of Brand Ed's software.
Enhancing user engagement: We implemented features and functionalities that increased user satisfaction and encouraged continued use of the platform.
Proactive customer support: We provided exceptional customer support to address user concerns promptly and prevent churn.

Result

The combined efforts led to a remarkable 54% reduction in both customer acquisition costs and customer churn. Brand Ed successfully acquired new customers at a significantly lower cost while retaining a higher percentage of existing users. This translated into substantial cost savings, increased customer lifetime value, and accelerated business growth.

Companies that may benefit from a system audit

Growing Startup
Established Businesses
Companies with Complex Sales Cycles

Duration

2 months

The final implementation time depend on the size of your company, the complexity of the project, and other factors. Our managers will provide you with more accurate figures.

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Testimonials

We hired MarTech Do to help onboarding of the MCAE platform, we are a small manufacturing business and primarily work with B2B. We needed a consultant to not only help with the onboarding but also train us so we could manage the platform ourselves – minimizing the learning curve of the program. MarTech Do team did just that, I was extremely impressed with their organizational structure for the training program.

Everything was communicated promptly and very professional. We continue to work with MarTech Do when we have small questions or mini projects – he is our go to with any MCAE questions.