Marketing operations

The truth about marketing automation: everyone has it, no one really succeeds

Archive Webinar 31 Oct, 2023

About webinar

Date 31 Oct, 2023
Duration 42 min
Format Online event

In this webinar, we're diving into a key challenge facing businesses today: effectively implementing marketing automation platforms.

Having been in marketing for 15+ years with companies of various industries and sizes, we have yet to come across an organization that leveraged their marketing automation for more than 25% (if) of their actual capabilities.

It seems that every cool kid has some sort of a marketing automation tool in place, every marketer seems to conceptually understand the value of marketing automation, but no one can actually nail it. (If they can, we’d love to meet this unicorn!)

80% of marketing professionals don’t think they are getting the most out of their marketing automation tools.

Speakers

Stan Puchyn Co-Founder & CEO at MarTech Do LinkedIn
Carlos Araujo Data-Driven Marketer. Demand Gen & ABM LinkedIn

You will learn

Real-world examples of companies who have managed to successfully utilize automation platforms.
The foundational steps you need to take before getting started.
The nurture email frameworks that are both flexible and effective.
Various tactics on how to better personalize your automated emails.
Opportunities for small businesses to automate their marketing efforts.
Marketing automation best practices.